Why Direct Mail?

Why direct mail? The answer is simple: Direct mail is the most cost-effective advertising medium available. With direct mail, you speak directly to the customers and prospects most likely to engage your services. This means your marketing dollars are at their maximum value – and that’s an important consideration in any economy, up or down.

According to the Direct Mail Marketing Association, the medium has grown by greater than 9.7% annually over the last six years. These incredible gains were had while other advertising vehicles like television, radio and newspaper advertising were flat or declining significantly. The lesson? Casting a wide net through broadcast messaging doesn’t always yield the kind of results companies need to justify the large marketing budgets broadcast ads require.

Conversely, direct mail is a one-to-one channel. It allows you to target specific individuals who have a need for your product, increasing the likelihood of making a sale. It also helps you build lasting customer relationships that result in repeat business. It is simply the best way to reach selected prospects. And it can be a compliment to your overall marketing mix.

With direct mail, you are able to hone an offer and target it to exactly the kinds of prospects and customers you know are most likely to respond. You are guaranteed an impression – everyone checks their mail. And costs accumulate only on a piece-by-piece basis; not a dollar is lost in the great unknown of broadcast messaging.

Targeting the right customers and reaching out to them in a consistent, professional and eye-catching way requires a good deal of focus and expertise. Trying to manage the process alone can distract you from your core business.

That’s why working in partnership with Reaching Neighbors to start your neighborhood marketing campaign makes so much sense. We offer our clients a proven track record of success in direct mail marketing. We have the processes and procedure in place to make it an effortless part of your business. We help you think through and plan a successful fulfillment methodology – so no interested prospect is lost in the shuffle. And our strategic focus means that achieving the results you seek is our highest priority.