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Direct Mail Campaign Idea
Jobsite
Marketing
If you run a business in the home services industry you need to know about Jobsite Marketing. It has the power to transform your business by creating areas of trade dominance and optimizing your trucks schedule and travel time.
Jobsite Marketing is the process of advertising to households near current job sites. While this may include pop-up signs, truck decals, and other methods, we focus primarily on how direct mail marketing can be an instrumental tool in Jobsite Marketing.
Why Should You Use Jobsite Marketing?
The targeted approach of Jobsite Marketing capitalizes on the principle of social proof and geographical convenience. When residents see a company actively working in their neighborhood, it creates a sense of trust and reliability. The proximity of the service crew makes the company appear more accessible and responsive, which is particularly appealing for home services that often involve urgent needs.
Direct mail serves as a timely reminder of your company's presence and expertise, catching homeowners at a moment when they might be considering similar services or noticing their own home maintenance needs.
Jobsite Marketing is cost-effective as it concentrates advertising efforts on a highly relevant audience.
Neighborhoods typically contain homes with like needs because they are built around the same time. Neighbors can be a trusted source of referrals for each other. Executing a Jobsite Marketing campaign can lead to cluster bookings in the same area, which can optimize your company's scheduling and travel time.
By showcasing your active presence in the community through targeted postcards, your business not only increases its chances of securing new clients but also reinforces its reputation as a local, dependable service provider.
This method of marketing can create a ripple effect of new business opportunities stemming from a single job site, maximizing the return on investment for marketing each service call.
How Do You Use Jobsite Marketing?
In order to execute an effective Jobsite Marketing campaign, you need a trusted partner who can facilitate a direct mail marketing campaign on your behalf. That partner needs to be an expert in creating visually appealing designs and mining accurate data to put together mailing lists.
By sending mailers like postcards, you can stay in touch with the homeowners around a jobsite for months at a time. Consistently mailing to households once a month for three to six months gives you a better chance for them to respond to your advertising, especially when it takes time for the consumer to consider a big upgrade like a new HVAC system, roof, or windows.
Demographic data, layered on top of geographic areas, can help you further narrow in on your target audience which increases the return on your investment.
By eliminating households who will be unlikely to respond to your offer you reduce waste that can plague your marketing budget.
For example, you can use demographic data points like home value, length of residence, and other considerations to target the households that will be right for your unique service.
The more automated that your Jobsite Marketing program can become, the more efficient your operations will be. Look for a company that can handle the majority of the work for your Jobsite Marketing program so that time is not taken away from your other essential business functions.
Working with our team can be as easy as sending us the addresses of your current jobs, and we'll take care of the design, data, delivery, and all the fine details in between. Connect with the Reaching Neighbors team today!