Double the Value with Co-Branded Direct Mail

Real Estate Agents and Mortgage Lenders Can Win Together

If you already have a trusted referral partner in the real estate or mortgage world, you’re halfway to a smart marketing move.

Co-branded direct mail is a simple, cost-effective way for real estate agents and mortgage lenders to market together and reach more prospects with less effort.

Instead of going it alone, teaming up on direct mail lets you combine audiences, share costs, and present a more complete solution to people in the market to buy, sell, or finance a home.

What is Co-Branded Direct Mail?

Co-branded direct mail is a marketing piece that features both a real estate agent and a mortgage lender. It could be a postcard, newsletter, flyer, or anything else that lands in a prospect’s mailbox.

It includes both of your names, logos, photos, and contact info, along with a shared message that makes sense for both sides of the transaction.

Think of it as presenting a united front to the people you want to work with.

Why Co-Brand?

First and foremost, you get to split the cost.

Marketing can get pricey when you’re doing it solo. Co-branded mailers allow both parties to pitch in, lowering the cost per lead.

Second, you reach more people.

You each bring your own mailing list to the table. That means you’re not just hitting your own leads, but your partner’s too. The math is simple. You instantly double your exposure.

Third, you deliver more value and expertise to prospects.

Buying a home is never just about finding the right property. It’s also about financing, timelines, and moving parts. Co-branded mail offers a one-two punch of value, with expert insight from both sides.

Fourth, you strengthen your referral partnership.

This kind of marketing helps reinforce your professional relationship. You’re showing the world you work well together, which can lead to stronger lead conversions and a better client experience.

What Kind of Mail Should You Send?

Here are a few campaign ideas that work well for co-branded efforts:

• First-Time Buyer Tips... educational content with advice from both the agent and the lender.

• New Listing Announcements... promote a home for sale with a callout to get pre-approved.

• Neighborhood Farming Campaigns... introduce yourselves as the local go-to team.

• Seasonal Mailers... holidays, event calendars, and market updates are perfect for staying top of mind.

Design Tips: Keep both brands visible and balanced. Use colors that complement both parties. Include a clear call to action that represents both sides. Add a photo of each of you.

Your Co-Branding Partner

At Reaching Neighbors, we handle everything from design to delivery.

If you're co-branding a mailer, we can create a custom design that fits both your brands and use your combined mailing lists to reach a bigger audience.

We print, address, and mail it for you, so all you have to do is follow up.

If you’ve got a trusted partner and you’re ready to start generating more leads together, co-branded direct mail is a smart move.

Let us help you make it happen without taking more time off your plate!