Your “sphere of influence” consists of your friends, family and past clients. These people know you, trust you, and want to refer you. You just have to remind them!
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The National Association of REALTORS® conducted a survey of homebuyers and sellers:
- 88% of those people who used a REALTOR® were satisfied
- Only 15% used that REALTOR® again
The #1 reason there was a huge gap between satisfaction and repeat business: they lost touch.
Here’s the bottom line: It costs 5-7 times as much to get a new customer as it does to get business and referrals from an existing customer.
Stay connected! Direct mail marketing through Reaching Neighbors makes it easy.
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